Natalia is a San Francisco based fashion photographer and founder of Lone Wolf Magazine, an internationally distributed print publication that explores the intersection of philosophy and fashion. She has over 10 years of experience producing visual content for branding, advertising and print media. She has a particular passion for art direction, graphic design, and creating effective content strategy. Natalia has expert knowledge of Photoshop and InDesign, as well as all major photography/studio equipment.
At Lone Wolf, Natalia was responsible for defining brand elements and overall tone of the publication, as well as planning, developing and directing marketing efforts to increase the value of the magazine and affiliated products. She not only established the conceptual themes and style direction for every issue, but also implemented design solutions that met marketing goals.
LONE WOLF MAGAZINE / Founder, Creative Director, Editor in Chief
JANUARY 2012 – PRESENT, SAN FRANCISCO
Master of operations, responsible for product development, print production, distribution and all aspects of media production, including creative direction, photography, graphic design and pagination.
Natalia was responsible for both creating and executing the editorial calendar, as well as sourcing and generating content. She both wrote many of the editorial features herself, and managed a team of writers.
Natalia hired, interviewed and mentored dozens of interns. Managed day to day operations, tracking all contracts and expenses, and was responsible for all talent casting and recruiting decisions.
Directed market analysis to gain consumer insights across all publishing platforms, including social media, and anticipated future trends to ensure the success of each new issue.
Single-handedly grew Lone Wolf Magazine from a blog, to an internationally distributed print publication available at all major newsstands around the world with a combined social media following of 79K (and growing).
COMMERCIAL PHOTOGRAPHER / Earth, Inc. Isola, Boston Magazine etc
JANUARY 2007 – 2013, BOSTON
Produced and art directed photo shoots for fashion magazines as well as international ad campaigns for various brands including Isola, Kalso and Earthies. Collaborated with Creative Director to develop visual concepts for various national publications including Boston Magazine. Responsible for casting models and crew, as well as location scouting. Develop and maintain working relationships with agencies, stylists and artists in the industry. Manage and maintain photography budget, negotiate all image usage and commissioned photography fees.
TELLUS INSTITUTE / Assistant & Technical Writer
June 2007 – December 2007, BOSTON
Responsible for research, editing, proposal preparation and presentation, as well as project organization. Editing documents for client communications and web-text. Designed graphics using a various commercially available programs. Managed front office administration to support a busy staff of 14 people. Scheduled and coordinated meetings, events, as well as travel and lodging arrangements.
HIGHRISE MAGAZINE / Intern
NOVEMBER 2006 – APRIL 2006, TORONTO
Assisted copy department with editing and checking stories for print. Assisted fashion editor with merchandise used in photo shoots. Responsible for updating PR contacts database.
UNIVERSITY OF TORONTO / Bachelors of Arts, Literature Specialization
Bachelor of Arts Specialist in English Literature with Honors. (A Specialist is a degree program unique to the University of Toronto which is equivalent in credit requirements to a Double Major.)
OSGOODE HALL LAW SCHOOL (YORK UNIVERSITY) / J.D. Program
Enrolled in the Juris Doctoris program at one of Canada’s largest and most distinguished law schools.
GENERAL ASSEMBLY / Content Strategy
A course focusing on how content strategy functions in the context of branding, digital and marketing strategy while learning about the tools and methods needed for implementing a successful content strategy.
MASSACHUSETTS INSTITUTE OF TECHNOLOGY / Entrepreneurship Bootcamp
Primary area of focus involved mapping the sales process, developing a pricing framework and business models, measuring the cost of customer acquisition, and estimating the lifetime value of your customer.